About
Built on experience. Focused on growth.
ElevenTwenty gives businesses direct access to senior marketing expertise built through more than 15 years of doing, leading and transforming marketing from inside established businesses. Based in Harrogate and working across Yorkshire and the UK, specialist expertise is brought in when the challenge requires it.
Anil Govind
Founder — ElevenTwenty. Senior marketing leader with 15+ years' experience across marketing, digital, customer experience and commercial growth.
The founder
“I have spent more than 15 years building, delivering and leading marketing from the inside.”
My experience has been hands-on as well as strategic — developing campaigns, growing digital channels, building websites, improving search performance, generating leads, implementing CRM and marketing technology, analysing performance and finding better ways to turn marketing activity into commercial results.
As my career progressed, that responsibility grew into leading marketing and customer experience teams, setting strategy, managing budgets, delivering major digital transformation projects and being accountable for performance at leadership level.
I have also spent years on the other side of the agency table — commissioning specialists, writing briefs, challenging recommendations and deciding where marketing investment should and should not go.
I understand the work because I have done it. I understand the commercial pressure because I have been accountable for the result.
Most businesses do not need another supplier with an opinion. They need someone who can understand the problem, get into the detail and help turn it into action.
- Built & Delivered — Campaigns, websites, digital channels, search, lead generation and marketing technology.
- Led — Marketing and customer experience teams, agencies, suppliers and cross-functional projects.
- Transformed — CRM, websites, digital platforms, customer journeys and marketing processes.
- Accountable — Strategy, budgets, performance, commercial outcomes and reporting to senior leadership.
More activity is not the same as more growth.
Experience
Where the experience comes from.
Marketing & Commercial Growth
Strategy, lead generation, sales alignment and performance.
Digital & Technology
Websites, CRM, analytics, marketing technology and digital transformation.
Customer Experience
Customer journeys, conversion and customer service.
Leadership & Delivery
Marketing teams, agencies, suppliers and major transformation projects.
The difference
The person you meet is the person you work with.
There is no pitch team and no handover. Anil leads the relationship and the thinking, and where specialist depth is needed — technical search, development, paid media, creative — trusted partners come in and we stay accountable for the outcome.
That matters because the advice comes from someone who has done the work, led the team and answered for the result — not from someone managing a process at arm's length.
Based in Harrogate / Working across Yorkshire and the UK
The story behind the name
11:20 — a moment for change.
ElevenTwenty takes its name from what 11:20 represents to me — new beginnings, positive change and moving forward with purpose.
It felt fitting for a business built around helping organisations challenge where they are today and create clarity around where they go next.
Growth does not always mean doing more.
- Sometimes it means changing direction.
- Sometimes it means stopping what is not working.
- Sometimes it means seeing an opportunity differently.
ElevenTwenty is about what comes next.
Marketing should create commercial momentum, not just activity.
Independent advice is only useful if it can tell you to do less.
Not sure where your biggest marketing opportunity is?
That is usually the best place to start.