11:20 / LOCAL
Get found. Get chosen. Get more enquiries.
Practical digital growth for local businesses that want more customers from Google and their website.
Based in Harrogate / Working with local businesses across Yorkshire
The problem
Your customers are already searching.
The question is whether they find you — or your competitors.
Local customers make their decision long before they ring you. They search on Google, look at the map, read reviews, compare a few websites and pick the business that looks like the safest choice.
Most local businesses lose work at one of those moments without ever knowing it happened. Nothing looks broken — the enquiries simply go somewhere else.
ElevenTwenty Local looks at the whole journey: being found → being chosen → becoming an enquiry.
11:20 / LOCAL
Get Found → Get Chosen → Get Enquiries
Three stages. Every part of the audit sits in one of them.
Get Found
Can customers find you when they are actively looking for what you sell?
- Google Search
- Google Maps
- Google Business Profile
- Local search visibility
- Important services
- Service and location pages
- Search fundamentals
- AI-driven search and discovery
Get Chosen
When customers find you, why should they choose you?
- Website
- Reviews
- Reputation
- Messaging
- Competitor positioning
- Trust signals
- Calls-to-action
- Customer experience
Get Enquiries
Does your digital presence turn attention into actual opportunities?
- Calls
- Forms
- Booking journeys
- Conversion
- Mobile experience
- Contact options
- Lead tracking
- Analytics and measurement
Local Growth Audit
Know where you're losing local customers — and what to fix first.
A hands-on review of how your business performs when potential customers search for what you sell, how you compare with local competitors and where the biggest opportunities exist to generate more enquiries.
No automated 50-page report. No list of technical jargon. A clear commercial assessment of where you stand and what you should do next.
Local Growth Audit
£495 + VAT
Reviewed personally by Anil Govind — not generated by a tool. Delivered with a 90-day plan and a one-to-one review session.
Start with an AuditWhat's included
Ten areas, reviewed properly.
Everything below is covered in the £495 + VAT audit.
Local Search Visibility
How visible the business is for its most commercially important local searches.
Google Business Profile
Categories, services, description, imagery, reviews, content, completeness and optimisation opportunities.
Website
Key pages, local relevance, messaging, calls-to-action, mobile experience and conversion.
Search Fundamentals
The important technical and on-page factors affecting search visibility.
Competitor Benchmark
Three key local competitors and where they are outperforming the business.
Reviews & Reputation
Review volume, quality, recency, responses and the process for generating future reviews.
Customer Journey
What actually happens from initial search through to enquiry.
Tracking & Measurement
Whether calls, forms and other valuable actions are being measured properly.
Content Opportunities
Important services, questions and local searches the business could be targeting.
Growth Opportunities
The actions most likely to improve visibility, enquiries and commercial performance — prioritised.
What you receive
You won't just get a list of problems.
Local Growth Score
A simple benchmark across visibility, website, reputation, conversion and measurement.
Competitor Benchmark
A clear view of how the business compares with three important local competitors.
90-Day Growth Plan
A prioritised roadmap showing what should happen Now, Next and Later.
30-Minute Review
A one-to-one session with Anil to walk through the findings, priorities and recommendations.
The audit is yours.
You can implement the recommendations yourself, use your existing suppliers or ask ElevenTwenty to help. There is no obligation to buy further services.
Who it's for
Built for local businesses that rely on local customers.
If customers in your area search before they buy, the audit applies. These are simply the kinds of businesses it suits well.
- Trades and home services
- Clinics and healthcare
- Professional services
- Property businesses
- Automotive
- Hospitality
- Independent retailers
- Local service businesses
Implementation
Want help fixing it?
Some businesses want the roadmap. Others want help putting it into action.
Implementation is scoped around the findings of your audit, so you only invest in the work your business actually needs.
- Google Business Profile optimisation
- Website improvements
- Local search optimisation
- Service and location pages
- Search content
- Analytics and conversion tracking
- Review strategy
- Conversion improvements
- Ongoing digital growth
Why ElevenTwenty
Not a volume SEO service.
The Local Growth Audit follows the same philosophy as the wider consultancy: understand what is happening, identify what matters, prioritise what will make the biggest commercial difference.
More about the experience behind it on the About page.
- Senior marketing experience
- Hands-on digital experience
- Commercial rather than purely technical thinking
- Independent recommendations
- Harrogate based
- No obligation for ongoing services
Based in Harrogate. Built for local business.
ElevenTwenty is based in Harrogate, North Yorkshire, and works with businesses across Yorkshire.
That means understanding how local demand actually behaves — and being close enough to have a proper conversation rather than a call centre relationship.
11:20 / LOCAL
Your next customer is already searching.
Find out whether they are finding you.
Local Growth Audit — £495 + VAT