Fractional leadership
Senior thinking. Without another senior salary.
ElevenTwenty can operate inside your business as an experienced marketing and growth leader — for a few days a month, on a rolling basis, with no recruitment risk. Based in Harrogate, working with businesses across Yorkshire and the UK.
The role
What a fractional director actually does.
Direction and planning
A marketing plan tied to commercial objectives, with clear priorities for the next quarter and the next year.
Agency and supplier management
Briefs written properly, performance challenged constructively, and budgets defended on the basis of results.
Team leadership
Existing marketers get structure, coaching and someone senior to escalate to — often unlocking capability already in the business.
Board-level reporting
One honest view of performance for the leadership team, in language the board actually uses.
The commercial case
A senior hire is a significant, permanent commitment.
A marketing director salary, plus employer costs, plus recruitment fees, is a substantial annual decision — usually made before the business is certain what it needs.
Full-time hire
- Permanent cost and headcount
- Recruitment fees and a long hiring process
- Three to six months before impact
- Fixed skill set as needs change
ElevenTwenty
- Days per month, scaled up or down
- Contributing within the first fortnight
- 15+ years of senior experience from day one
- Specialist partners available when needed
How it works
Simple, deliberately.
- 01An initial conversation about the business and where it is going.
- 02A short review of current marketing, performance and suppliers.
- 03An agreed scope — typically one to four days per month, rolling.
- 04Regular working sessions, board reporting and hands-on oversight.
Would senior marketing leadership change your next twelve months?
Let's discuss what the right level of involvement looks like.